VITEA Find a stockist

Cold-pressed orange juice

Picked at six.
Poured by ten.

One morning, from the branch to the glass. Scroll, and you are the one playing it.

Find a stockist Scroll to play the morning

06:05 · The grove

Only what is ready today.

The pickers take the fruit that is ripe this morning and leave the rest on the tree for the next run.

Variety
Late-season navel
Picked
By hand, one pass

06:50 · Washed

Cold water, nothing else.

No wax and no polish. Anything bruised comes off the line here rather than going into the press.

Water
Cold, filtered
Added
Nothing

07:35 · Pressed

Pressed whole by eight.

One cold pass, skin and all. The pulp stays in, which is why it is cloudy and why it settles.

Passes
One, cold
Pulp
Left in
Heat
None, at any point

08:20 · Bottled

Into glass before ten.

Filled, capped and into the cold store while the press is still running on the next crate.

Bottle
750 ml glass
Returns
Bring it back, we refill it

09:30 · Poured

You can taste which morning it was.

Sweeter in January, sharper by March, because the fruit is. We do not correct for that.

Best
Within five days
Shake
Always

10:00 · Cold, and on the shelf

Four hours from the branch. Nothing added on the way.

Find a stockist
The morning

Five stops, four hours.

Every picture here is a frame cut from the film above. Nothing was shot separately, because the film is the whole story.

Two hands lifting a ripe orange from a branch in early light.
The grovePicked by hand, one pass through the trees.
Oranges rolling under jets of cold water on a steel line.
WashedCold water and nothing else.
Fresh juice running from the spouts of a steel press.
PressedWhole fruit, one cold pass, pulp left in.
Glass bottles being filled on a bottling line.
BottledInto returnable glass, then straight to the cold store.
A woman in a denim jacket drinking a glass of orange juice in a bright kitchen. She is an AI-generated person.
PouredBest within five days. Shake it first.
What is in it

Oranges. That is the list.

No concentrate, no water, no sugar and no preservative. If it is not an orange, it is not in the bottle.

One ingredient

Nothing to hide behind.

With a single ingredient, the fruit has to be good. So we only press what was ripe that morning.

Same morning

Four hours, branch to chill.

Picked at first light and cold by mid-morning, so none of it sits around warm.

Never heated

Cold all the way through.

Pressed cold and kept cold instead of pasteurised, which is why it tastes like fruit and not like a carton.

A clear glass bottle of orange juice with a cream label, beside cut oranges on a sunlit marble counter.
The bottle

Plain facts, plainly written.

Contains
Pressed oranges
Size
750 ml glass, returnable
Keep it
Cold, and drink it within five days of opening
Shake it
Yes. The pulp settles, that is the point
Not in it
Concentrate, added water, sugar, preservative
AI-generated person

A morning, kept cold.

Everything above this line happened before ten o'clock. This is the only part that was ever the point.

Where to find it

Ask for it by name.

VITEA is sold cold, by the bottle, at the places that keep their fruit that way.

Find a stockist Concept page. Nothing here takes an order.